Lake Life
BEGINS WITH GAGE
Gage Marine has been a trusted name in the boat industry since 1873. With four locations serving Lake Geneva, Green Lake, and Minocqua areas, our dedication to providing unparalleled boat service, customer support, and top-quality products has made us the go-to destination for boaters of all experience levels.
Our Delavan and Fontana dealerships sell only the finest new and used boats from manufacturers like Chris-Craft, MasterCraft, Barletta, Boston Whaler, Highfield, Monterey, and more. Our lakefront location in Williams Bay on Lake Geneva offers In/Out Valet, Boat Club, Pier and Lift Services, and a Wake Experience.
We’ve invested in the finest equipment for servicing and restoring your boat and employed over 50 seasoned professionals to serve you year-round. You’ll find the most highly trained service technicians, our in-house fiberglass, wood, and metal shops, and proper haul-out facilities. If you believe in quality boat service and value, you’ll find a home for your boat at Gage Marine.
THE GAGE MARINE STORY
Gage Marine can trace its roots in Lake Geneva back to 1873 and the launching of the original Lady of the Lake. Prior to the road system making its way around the lake, our excursion boats were the best way for visitors and lakefront homeowners to get to various resorts and homes. In 1916, the Cruise Line purchased property in Williams Bay as a service and winter storage facility for their fleet of boats. It didn’t take long for boat owners to start bringing their boats to our facility for their service needs.
In 1958, the Gage family bought the excursion business and kicked the marina facility into high gear. We immediately started designing and building the Gage-Hacker which was produced from 1961 to 1969. In 1960, we began selling Boston Whalers, largely because of the safety and unsinkable status that makes them world-famous today. We introduced the first indoor storage facility to the area in the 1960’s and, in the seventies, we brought the only travel lift onto the lake.
If you believe in quality service and value, you’ll find a home for your boat at Gage Marine.
We’ve invested in the finest equipment for servicing and restoring your boat.
With nearly 50 seasoned professionals to serve you year-round, you’ll find the most highly-trained service technicians, our own fiberglass shop, wood shop, metal shop, and proper haul-out facilities. There is a reason why Hinckley Yachts, the most technologically advanced boat builder in the United States, picked us to be one of only two service partners in the world! Let’s talk value, too. While we believe in raising the bar when it comes to unparalleled facilities and staff, you may be surprised that you won’t pay any more for them. Compare our labor rates and you’ll find that we are the same or less expensive than others.
JOIN OUR TEAM
At Gage Marine, we don’t just sell boats; we create unforgettable lake experiences and lasting memories for families, visitors, and communities across Wisconsin. With a history that stretches back over 150 years, we’ve grown into a trusted, full-service marine company with locations in Lake Geneva, Delavan, Fontana, Green Lake, and Minocqua.
