Williams Bay Lakefront
Gage Marine’s Williams Bay lakefront location on Lake Geneva is the heart of Lake Life, offering easy access to the water and a full lineup of on-the-water experiences. From In & Out Valet, Boat Club, and the Wake Experience to gas piers and our lakefront showroom, everything is designed to make your lake days effortless. Located next to our restaurant, PIER 290, the Lakefront Showroom also hosts boat shows, special events, and exclusive sales throughout the year.
Address + Phone
Business Hours
Monday: 8:00 AM – 4:30 PM
Tuesday: 8:00 AM – 4:30 PM
Wednesday: 8:00 AM – 4:30 PM
Thursday: 8:00 AM – 4:30 PM
Friday: 8:00 AM – 4:30 PM
Saturday: Office Closed; Pier Open
Sunday: Office Closed; Pier Open
OUR BRANDS
Services Offered
In/Out Valet
Store your boat off-site and have it launched on demand, ready when you arrive for a day on the lake.
Boat Club
Enjoy boating without ownership, with access to a fleet of boats reserved through an easy scheduling system.
Wake Experience
Private, coached sessions on a MasterCraft wake boat for wakesurfing, wakeboarding, skiing, or tubing.
Gas Piers
Convenient fueling right on the water to keep your day on Lake Geneva going without interruption.
Lakefront Showroom
Explore featured models, events, and seasonal showcases in a premier lakefront setting next to PIER 290.
Boat Shows & Events
Join us throughout the season for lakefront boat shows, special events, and exclusive sales opportunities.
